![]() You can wash them, go out in them, and you’re going to have a piece of THE ERA in your closet for a long time,” Viens said. The quality is the most important part of this brand because all our garments are really meant to last. “Gold Story was something that I came up with because I’m someone who dresses very simply and I wanted a simple item that you can wear out to a nice dinner, and we used these gold-plated grommets and aglets to really elevate these pieces so it wasn’t just a blank garment. While the brand offers men’s and women’s categories, each garment produced by THE ERA is gender neutral and can be worn however by whomever. The collection also features short- and long-sleeve T-shirts, hoodies, crewnecks, sweatpants and other bottoms. The collection features core pieces such as the Alien graphic T-shirt, a fan favorite of the brand, and the Gold Story top, which exemplifies the brand’s focus on luxury and features gold-plated trim details to elevate the piece beyond a simple blank garment. Viens also worked at Bolthouse Productions on coveted parties outside of Coachella such as Neon Carnival. At the agency, he would work on fashion co-branding opportunities for Lollapalooza and other major international music festivals. She recently launched her own "Punk Masters" line of t-shirts and other merchandise.Drawing from his previous experiences in the entertainment space, Henry Viens created THE ERA to provide a sustainable and luxurious collection of pieces for the music-festivals crowd.Ĭhief brand officer of THE ERA, Viens began his career at William Morris Endeavor in the music division as well as the celebrity-endorsements and commercial division. ![]() Patty has also worked with Duran Duran since 2003 designing logos, t-shirts, tour programmes, calendars, DVD packaging, stage clothes, CD packaging and a vinyl album. In 2006, Patty and John, together with designer Ted McCann, created the limited-edition ' Peavey Liberator J-84' bass. ![]() Hundreds of logos and designs were created by the pair over five years. When Juicy launched a men's line, she and John Taylor played a big part in the design direction. She worked on women's graphic logos and designs for the company for several years. In addition to working with John, Patty was brought in to create the logo identity for clothing company Juicy Couture and worked very closely with Juicy's co-founders, Gela Nash and Pam Skaist-Levy. She worked with John on designing all of his CD packaging as well as creating other merchandise, t-shirts, hoodies, stickers, posters, and a magazine. It was also a no-rules creative playground and experiment lab for Patty. She worked with John Taylor in the mid-to-late 1990s, helping him create, run, and maintain his website, Trust The Process (TTP), a grassroots creative outlet for Taylor's music, thoughts, and ideas, and a way to maintain a connection with his fanbase. She moved to Los Angeles on New Year's Eve in 1995 and has lived there ever since.Ī qualified graphic designer, Patty has also worked as a personal assistant, web designer, webmistress, photographer, merchandiser, photo retoucher, videographer, and music editor. Patty was born and raised in Akron, Ohio, (USA) and graduated from Kent State University with a Graphic Design degree.
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