Pinterest is an interesting social network in that content is saved and collated into ‘scrapbook’-like collections. Unlike OpenGraph, each Twitter Card has to be approved first and white-listed with the service before your card will display. The benefit to Twitter Cards is that they allow you as the site-owner to give further context to links to your website on Twitter outside of the 140 character limit of a Tweet. Twitter’s ‘Cards’ system allows you to attach photographs, videos and additional media to your links for the benefit of Twitter users who share your links. There are however many, many more meta tags specifically for open-graph which you can read about on the official website. – The canonical URL of your object that will be used as its permanent ID in the graph, e.g., “”. – An image URL which should represent your object within the graph. Depending on the type you specify, other properties may also be required. – The type of your object, e.g., “video.movie”. – The title of your object as it should appear within the graph, e.g., “The Rock”. There are four basic meta tags within OpenGraph: In Code Facebook OpenGraphįacebook’s OpenGraph is an open-platform developed by Facebook, which is why it is the most widely-supported of the major social network’s meta tagging standards. Open Graph is the most widely supported protocol, with full support from Facebook, Pinterest, and Google+ as well as partial support from Twitter. That said, if you only have time to optimise your website for one type of tags, we recommend Facebook’s Open Graph tags. If we want to enrich our links on Pinterest, we also have to ensure we properly tag the same content for other social networks also. Unfortunately, in contrast to what we learned in Part One of this guide, there’s no ‘one-size-fits-all’ solution which will optimise our meta tags for all social networking services. When shared on social networks, links with appropriate meta tags look great and enliven the experience for your audience. When links are shared on social networks, they often pull in additional information from the link itself, adding a short preview below the link which gives the user a taster of what they will find once they click through. If you missed part one, ‘The Basics’, give that a read first by following this link. This is the final part of a two part piece from Sleeky. On the Sleeky blog this week: we’re going to be looking into the most important aspect of optimising your website for social media sharing: meta tags. Social media websites bring people together to talk, catch up and share content, but how do the social network contextualise the links shared on their services and give them flavour? Social media sites have become some of the most visited spots on the web, with many services being considered the ‘homepage’ that many users head to first before they do anything else online. Like search, social media has become a gargantuan chunk of the internet.
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